Fixed Operations – The unsung hero of dealership profit and where tomorrow’s buyer lies in wait….
In many dealerships, the front-end of the business gets all the attention. New car sales, advertising campaigns, closing rates, these are the visible battlegrounds. But anyone who’s been in the game a while knows: if your fixed operations aren’t right, the rest doesn’t matter. Service and parts are your profit stability engine. They’re less volatile, more consistent, and, when managed properly, can not only smooth the bumps in any market they can be the greatest source of repeat business you have. But here’s what we’ve noticed working with dealerships across the country - fixed operations too often become the “quiet corner” of the business. If there aren’t customer complaints, leaders assume things are fine. But dig a little deeper and you’ll often find Labour recovery slipping month-on-month Lost parts sales or stock control issues Unacceptable Work in Progress levels that
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