Enquiry

Enquiry Management – Fix the Follow-Up, Unlock the Future

If there’s one topic that’s been talked to death in automotive retail, and yet still causes major leakage in results, it’s enquiry management. We’ve both seen the tools. The CRMs. The automated SMS systems. The follow-up scripts and prospecting templates. But despite all that, many dealerships still struggle with the basics: logging, tracking, and following up with every single opportunity. Why? Because enquiry management isn’t a software problem — it’s a leadership and habit problem. At its core, enquiry management is about Giving every lead the attention it deserves Having clear standards on who follows up, when, and how Making sure nothing falls through the cracks, especially when things get busy Training your team to treat every enquiry like a potential delivery, in other words cash in the bank From a customer’s point of view, the experience of being ignored