5 Tips for Minimizing Traffic Leakage in Auto Dealerships.
As the automotive industry becomes increasingly competitive, it is essential for dealerships to maximise every sales opportunity. Here are five actionable tips to ensure your sales team is capturing and converting every prospect that walks through your doors. Tip 1: Track All Enquiries It may seem obvious, but tracking all customer inquiries is critical. Often, our consultants visit dealerships and discover numerous prospects who haven’t been logged into the Sales Manager’s control log. Common excuses like “they’re not really serious,” “they aren’t ready to buy,” or “I couldn’t get a name” are classic examples of sales staff making premature judgments. It’s crucial to remember that prospects are potential customers, regardless of how they present themselves initially. People don't visit dealerships without a purpose. It's time to eliminate the excuses and ensure every inquiry is tracked and followed up. Action Steps:
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