Walking in your Shoes
Customer Service

Customer care – More than just a smile

Ask any dealership team whether they care about customers and the answer is almost always “oh yes, of course we do.” But when you dig beneath the surface, when you walk the showroom floor, sit in reception, or listen to follow-up calls, the truth is often very different. Look we know that some customers can be difficult, and they can cause dramas, but what is important is that most of them are good people who just want to be looked after (by you and your team if you are up for it!) and yet, we often treat the good ones, like we do the difficult ones, not so well. We’ve walked into dealerships where the sales team is buzzing and professional, but the receptionist seems fed up. Or where the service team is under the pump, phones ringing off the

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Steps for Turning Cold Calls Into Hot Sales
Automotive

6 Steps for Turning Cold Calls Into Hot Sales

Overcoming the fear of cold calling is achievable with the right mindset, preparation, and proven sales techniques. Many entrepreneurs and sales professionals find stepping outside their comfort zone to make cold calls intimidating, yet it remains one of the most effective ways to generate leads, build relationships, and grow a customer base. Cold calling is about connecting with potential clients or customers, encouraging them to request more information, visit your business, or purchase your products and services. Making 20 to 50 calls a day can seem overwhelming, but by taking a deep breath, believing in the value you offer, and focusing on the opportunity rather than the rejection, the process becomes easier and more successful. To improve cold calling results, start by identifying your target market so you contact people who are most likely to be interested and ready to

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Minimizing Traffic Leakage in Auto Dealerships
Automotive

5 Tips for Minimizing Traffic Leakage in Auto Dealerships.

As the automotive industry becomes increasingly competitive, it is essential for dealerships to maximise every sales opportunity. Here are five actionable tips to ensure your sales team is capturing and converting every prospect that walks through your doors. Tip 1: Track All Enquiries It may seem obvious, but tracking all customer inquiries is critical. Often, our consultants visit dealerships and discover numerous prospects who haven’t been logged into the Sales Manager’s control log. Common excuses like “they’re not really serious,” “they aren’t ready to buy,” or “I couldn’t get a name” are classic examples of sales staff making premature judgments. It’s crucial to remember that prospects are potential customers, regardless of how they present themselves initially. People don't visit dealerships without a purpose. It's time to eliminate the excuses and ensure every inquiry is tracked and followed up. Action Steps:

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